ABSTRACT: Brazil possesses a roasted and ground coffee industry (R&G) with great number of small companies and a high concentration, with the production of 13 million bags in about 1500 units. The objective of the research is to analyze the technological profile of the Brazilian R & G coffee industry and its domestic and foreign competitiveness possibilities. The survey method was used to raise data from the companies. Traditional and family companies are not very concerned with planning but they have reasonable technological knowledge. On the other hand, large and middle-sized companies are striving to reach better quality, niches for differentiated products and possible market earnings.